Here is a good article by Ron Ashkenas, a contributor at Harvard Business Review, managing partner of Robert H. Schaffer & Associates and a co-author of The GE Work-Out and The Boundaryless Organization. His latest book is Simply Effective.
It really made me think.
The teaser: In today’s media age, how do we ensure our own image integrity. “We are all the chief branding officers of our own personal brands…. To crystallize your personal brand, ask yourself what you want to be known for — what differentiates you from everyone else who might have a similar background or set of experiences?”